Influencer Marketing Industry 2021 Market Key Players, Share, Trend, Segmentation and Forecast to 2027

Summary

A New Market Study, titled “Influencer Marketing Industry Upcoming Trends, Growth Drivers and Challenges” has been featured on Market Research Future.

Market Snapshot

Amounts of time spent by modern-day people on social media sites have enormously grown in modern times. Starting from Facebook to Instagram, people in modern times are well versed on all platforms. Percentage of people interested in influencer marketing has significantly. Today around 90 percent of brands are finding it effective to go with influencer marketing. All these contribute to the growth of the Influencer Marketing Industry in modern times. With expanding technology, the market is expected to be even more significant.

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Market experts have already started claiming that influencer marketing can be the most significant substitute for regular marketing. Statistics also claim that 60 percent of the customers, while purchasing, do get influenced by the social media contents in some way or the others. All these aspects play a significant role in terms of establishing global influencer marketing. It has turned out to be the most effective way of reaching out the potential customers in quickest possible time.    

Statistical evidence shows that influencer marketing mode is currently one of the most reliable strategies present. It is the most proven mode of marketing among the brands at present. Modern-day companies are emphasizing on developing tools to strategically handle promotional campaigns. All these factors are contributing to the growth of the global market.  Reports suggest that the Influencer Marketing Industry can witness expansion at a CAGR of 8.2% during the forecast period, thus reaching 2.85 billion by 2025.

Synopsis

International Influencer Marketing Industry can be segmented on component, organization size, end-user, and regionally.

Based on components, the global Influencer Marketing Industry can be segmented into solution/platform and services. The solution segment is projected to register the highest CAGR during the forecast period of 2025.

Based on organization size, the global Influencer Marketing Industry can be segmented into small- and medium-sized enterprises and large enterprises. 

Based on vertical, the Influencer Marketing Industry can be segmented into fashion, luxury & cosmetics, retail & e-commerce, consumer goods, advertising & public relations, food & beverages, travel & tourism, automobile, and others. Among these, the retail & e-commerce segment is projected to grow at the highest CAGR during the forecast period between 2019–2025

Regional Analysis

Regionally, the global Influencer Marketing Industry can be segmented into Asia-Pacific, North America, Europe, the Middle East & Africa, and South America.

North America is the most dominant market based on market share in the Influencer Marketing Industry. Among the numerous aspects contributing to the growth of the market include growing usage of connected devices, increasing population, and an expanding number of active social media users. Asia-Pacific is projected to witness growth at the highest CAGR during the forecast period, mainly influenced by the growing population in numerous developing countries. The prime reason behind this is the growing ownership of mobile users with web connectivity and growing active social media users.

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Industry news

Reportedly, global influencer marketing is going to remain the most established during the forecast period of 2019-2025. A growing number of smartphone users with web connectivity is cited as the prime reason behind the significant growth rate, as mentioned above. This is expected to remain the most consistent during above period.

Major Key Points in Table of Content

  1. EXECUTIVE SUMMARY
    2. MARKET INTRODUCTION
    3. RESEARCH METHODOLOGY
    4. MARKET DYNAMICS
    5. MARKET FACTOR ANALYSIS
    6. INFLUENCER MARKETING INDUSTRY, BY COMPONENT
    7. GLOBAL INFLUENCER MARKETING INDUSTRY, BY ORGANIZATION SIZE
    8. GLOBAL INFLUENCER MARKETING INDUSTRY, BY END-USER
    9. INFLUENCER MARKETING INDUSTRY, BY REGION
    10. COMPETITIVE LANDSCAPE
    11. COMPANY PROFILES
    12. APPENDIX

Continued….

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