Growing Trend of Outsourced Assistance to Augment the Intelligent Virtual Assistant Market Report
The global intelligent virtual assistant market is presumed to demonstrate a dynamic CAGR during the forecast period (2016-2027), owing to the growing trend of outsourced assistance, asserts Market Research Future (MRFR). Intelligent virtual assistant or IVA is a next-generation software solution that enables user interaction with PC, SMS, internet, messenger, and other interfaces. The system uses several interaction methods comprising text-to-speech, text-to-text, speech-to-text, and speech-to-speech in order to assist users execute their tasks. IVA solutions are implemented across organizations such as E-retailers, banks, healthcare, and others.
Drivers and Restraints Impacting the Market
The advent of artificial intelligence along with the convergence of technology in several spheres of life has resulted in the growth of intelligent virtual assistant market. IVA is a cost-effective technology and assists multiple customers to gain access to service effectively and quickly. It also leads to instant response from the system, reduced dependency on manual customer support for queries, and improved data collection. Such factors are considered to propel the market growth during the assessment period. Moreover, growing penetration of smartphones, inclusion of natural language understanding technology, and adoption of IVA software in large enterprises are likely to drive the market in the coming years.
On the flip side, the initial price of intelligent virtual assistant acts as one of the major factors inhibiting the market growth. Moreover, voice recognition is yet to improve among IVA technologies which are considered to impede the market growth in the coming years.
The Global Intelligent Virtual Assistant Market comprises of the following categories:
By Technology: Text-to-speech and Speech recognition. Text to speech and speech recognition are developing on a relatively similar pace.
By Application: Vertical BFSI, healthcare, automotive, e-commerce, aerospace, IT among others. Healthcare sector is placing significant importance on IVA. IVAs are quite popular in the retail industry. IVA significantly supports the retail industry in several ways including enhanced customer experience and analyzing the buying behaviour of the customer in most efficient way.
By End User: Individual, small & medium enterprises and large enterprises.
By Region: North America, Europe, Asia-Pacific & RoW.
Detailed Regional Analysis
North America is dominating the market of intelligent virtual assistant with a sizeable market share. Technological advancement witnessed in North American countries is one of the key drivers for this market. Europe stands as second biggest market for IPA with a considerable market share. The market size of IPA in Europe region has been valued highly in the year 2015. Asia-Pacific has appeared as fast growing market where as APAC has witnessed an encouragingly high CAGR. It is expected that APAC will dominate the market of intelligent virtual assistant by the end of forecasted period. Urbanization in developing countries such as China and India show immense opportunity for virtual assistant systems.
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