Easy Access to E-Cigarettes to Augment South African E-Cigarette Market Growth

Witnessing a CAGR of 18.6% during the forecast period (2019–2024), the South Africa e-cigarette market is predicted to attain $62.0 million by 2024, growing from 2018 when it generated $20.7 million revenue. The major drivers of the market are the increasing sales of these cigarettes via online platforms and growing awareness about health in the country.

Electronic cigarettes contain liquefied nicotine, which, on being heated, provides the same effect as conventional cigarettes. Labeled as environment-friendly, e-cigarettes are available in multiple flavors.

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The introduction of new and intriguing flavors is the trend in the South African e-cigarette market. In the country, about 20.0% of the population uses e-cigarettes after the age of 15. Attractive flavors, such as bubblegum, menthol, cola, coffee, mint, and fruits, have been introduced in the market to attract customers.

The demand for new flavors by users is motivating manufacturers to launch many more of these. For instance, a new ‘Rebel Ice’ flavor was launched in 2019 by Twisp (Proprietary) Limited, a South African e-cigarette brand.

Sales of e-cigarettes over online channels is helping the e-cigarette market in South Africa grow rapidly by increasing the customer base of manufactures and vendors. E-cigarettes are associated with cost-effectiveness, safety, convenience, and less harm compared to conventional cigarettes.

Via online channels and social media presence, companies are targeting consumers of different age groups by offering discounts. The major e-cigarette distributing firms operating in the South African market are eCiggies Online Store, Vape Africa, and VapeShop.

South Africa E-Cigarette Market Segmentation

Market Segmentation by Product

  • Cig-a-like
    • Disposable
    • Rechargeable
  • Vaporizer
    • Open tank
    • Closed system
  • Vape mod
  • T-vapor
    • Heat-not-burn
    • Infused

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