E-cigarette And Vape Market Segments Analysis, Product Demand Insights, Latest Trend and Comprehensive Forecast Report

The global e-cigarette and vape market size is expected to reach USD xx billion by 2027, registering a revenue-based CAGR of xx% from 2020 to 2027, according to a new study conducted by Grand View Research, Inc. The growing awareness regarding consuming safe, smokeless, and ashless tobacco is expected to propel the growth. Furthermore, vaping is considered to be an effective method to quit smoking, as it is less toxic and creates vapor instead of smoke. The adoption of vaping devices is expected to increase, particularly among individuals willing to quit smoking or willing to smoke merely for recreation. The launch of new and innovative vaping devices, such as the introduction of IQOS MESH, puff-activated heating, and a low-liquid level detection system, is also anticipated to foster product adoption.

Rising concerns over conventional cigarettes among various age groups have boosted the demand for e-cigarettes. Several E-liquid flavors have also been launched in the market to cater to the changing preferences of individuals, thereby stimulating market growth. However, e-cigarettes are often compared to conventional cigarettes owing to the nicotine content, which is considered harmful to health, and hence they tend to attract criticism, a factor that is expected to restrain the market growth.

Several agencies have been calling for setting standards for vaping devices in order to encourage people to opt for a safer alternative to smoking. Long-term studies undertaken by various medical associations have helped determine that e-cigarettes can be considered as a safer substitute for conventional cigarettes. However, several countries, such as India, Singapore, and Uruguay, among others have banned the sale and distribution of e-cigarettes, hindering the adoption of these products.

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Major tobacco companies control a large share of the global e-cigarette & vape market. These players have forayed into the e-cigarette space with new and innovative products under their brand name. On the other hand, there also exist various smaller players that develop efficient vapor products. Moreover, market incumbents are also investing in innovation and new product development.

E-cigarette & Vape Market Report Highlights

Modular device is expected to emerge as the fastest-growing segment, registering a CAGR of xx% from 2020 to 2027. The sub-segment would continue to grow as modular devices allow their users to adjust the vapor output according to their preference

The E-liquid segment is expected to register the highest CAGR over the forecast period, driven by the growing popularity of DIY e-liquid

The online platform is anticipated to emerge as a popular medium for the sale of vapor products. Vendors are using social media applications, such as Instagram and Facebook to promote their vaping devices

North America accounted for the largest market share, in terms of revenue in 2019 and is expected to maintain its dominance over the forecast period. It is home to prominent players, such as JUUL Labs, Inc.; Altria Group, Inc.; and Philip Morris International Inc. which hold a significant market share

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Grand View Research has segmented the global e-cigarette & vape market based on product, component, distribution channel, and region

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