COVID 19 Impacts on Bags and Luggage Market in KSA: Ken Research

KSA Bags Market Segmentation, 2020

By Type of Bags:

Handbags Dominate the Market followed by Backpacks and Business Bags in terms of Revenues for 2020. An increase in the number of ex-pats requiring business bags (including Laptop Bags) for their daily activities has positively impacted the sales in the Kingdom. Handbags and other bags such as crossbody, backpacks, and wallets have been boosted by the increase in the number of shops opened across numerous shopping malls in the country. Such as crossbody, backpacks, and wallets have been boosted.

By Price Value:

Many of the brands in the economy bags category follow the product launches of luxury brands and make their product similar to them, thus providing a cheaper alternative to the luxury bags. Economy bags dominate the market with a ~% share in the market in terms of Revenues in KSA.

By Retail Channel:

The number of online shoppers is increasing remarkably (~15Mn in 2020) 1 due to the rapid penetration of smartphone users (58% in 2020)1 in the Kingdom. Offline is the largest share in the market due to a lot of challenges faced by customers in the Online Channel such as Counterfeit Products, delay in receiving the Products, and many more.

By Offline Retail Channel:

The majority of the Revenues in KSA Bags market is catered by Local Retailers serving Casual bag packs, cross body bags, duffel bags, wallets to Lower and Middle-Class Population Majorly in Riyadh, Mecca, Medina, and other Tier 2 cities. It is followed by MBO due to access to multiple brands under the same roof.

KSA Luggage Market Segmentation, 2020

By Type of Bags:

Hard case segment includes luggage made from Aluminum, Polycarbonate, Polypropylene, Leather and ABS. Preference is given to a durable material which is lighter and can be altered according to the latest styles.

By Price Value:

Premium Luggage remained the dominant category with ~ % revenue share in 2020 mostly sold at Hypermarket, E-Commerce, Department Stores and others.

By Retail Channel:

The online channel generally sells luggage under excessive discounts which help them to cater the need of price sensitive customers but Offline channel is still the Dominant category even in the Luggage Category in KSA

By Offline Retail Channel:

Most of the brands use the EBO retail format in order to enhance their brand pull. These stores generally do not offer discounts on products, thus having a low market share. The market is dominated by Local Retailers in Luggage Market too.

Key Segments Covered in Saudi Arabia Bags and Luggage Market: –

By Bags and Luggage



By Type of Bags



Business Bags


Crossbody Bags

Duffel Bags


Other Bags (Totes, Baguettes, Satchels, Flaps, Hobos, Shopper Bags, Messenger Bags, Clutches and others)

By Type of Luggage

Hard Case

Soft Case

By Hard Case Luggage Capacity

30-50 L



Roling Totes

Others such as Jewellery cases, Business case etc

By Soft Case Luggage Capacity

30-50 L



Garment Bags

Rolling Totes


By Price Range of Bags and Luggage




By Sales Channel of Bags and Luggage



By Retail Format of Bags and Luggage



Local Retailers

By Region




Al khobar

Mecca and Medina


Local Manufacturers:

Dagal Factory for tanning leather and leather goods

Saudi Technical Plastic Company Ltd. (STEPCO)

Global Bags Manufacturing Company Factory

Hasibast Al Madinah Factory

Al-Jabreen Leather Industries

Saudi Files Factory

World Box Factory

Distributors/ Trading Companies:

Al Futtaim

Al Malki Group

Chaloub Group

Al Shamasy

Ali Zaid Al Quarishi & Brothers

Al Sawani Group

Al Sannat for Luggage

Al Tayer


Grand Stores LLC

Etoile Group

Fawaz Alhokair Group

Al Athar Group

Apparel Group

Saudi Jawahir

Sun & Sand LLC

Bags and Luggage Brands


Samsonite Group (Samsonite, Kamiliant, High Sierra, American Tourister)


Capri Holding








Aldo Group

Christian Dior

Key Target Audience

Luggage Manufacturers

Bags Manufacturer

Retailers and Distributors

Time Period Captured in the Report:

Historical Period: 2015-2020

Forecast Period: 2020–2025

Key Topics Covered in the Report:-

Saudi Arabia Luggage and Bags Market Introduction

Saudi Arabia Luggage and Bags Market Size, 2015-2020

Saudi Arabia Luggage and Bags Market Segmentation, 2015-2020

Growth Drivers for KSA Luggage and Bags Market

Understanding the Target Market for Bags & Luggage Industry

Recommended Store Layout & Proposed Business Framework

The landscape of Local Manufacturers, Distributors & Retailers in KSA Bags and Luggage Market

Potential B2B Partnership Strategy (Partnership with Corporate, Schools, CSD and Local Retailers)

Competition Scenario of Bags and Luggage Market in KSA

4Ps and Pricing Analysis in KSA Luggage and Bags Market

Global Practices and Global Case Scenarios that can be adopted in KSA

Technological Innovations in Bags and Luggage Market

Consumer’s Decision Making Parameters and Buying Behavior in KSA Luggage and Bags Market

Issues and Challenges in KSA Luggage and Bags Market

KSA Luggage and Bags Market Future Outlook and Projections, 2020-2025F

GTM and Market Opportunities for KSA Luggage and Bags Market

For More Information on the research report, refer to below link:-

Saudi Arabia Bags and Luggage Market

Related Reports by Ken Research: –

India Luggage and Bags Market Outlook to 2025- Growth in Outbound & Domestic Tourists Coupled with Inclination Towards Branded Luggage Supporting Market Growth)

Philippines Luggage and Bags Market Outlook to 2023 – By Bags (Handbags, Backpacks, Cross body Bags, Duffel Bags, Wallet Coin Pouches, Business Bags, Other Small Bags), By Luggage (Hard and Soft Case), By Distribution Channel

Global Luggage & Bags Market 2019 By Manufacturers, Regions, Type And Application, Forecast To 2024

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications

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