All About Voice Marketing Agency
The landscape of marketing is forever changing, and agencies need to keep up if they want to stay relative. The latest trend emerging from the woodworks is voice marketing. Since 2016, voice assistants – think Alexa and Google Home – have steadily been rising in popularity, and they are now one of the most, if not the most, disruptive forces in customer-channeling. In 2018, voice-enabled devices hit a one-billion-sold mark, and marketers expect that number to double. OC&C Strategy consultants estimate that 55% of adults, compared to the nearly 20% of U.S. adults who report they have one today, will have a voice-assistant by 2022. According to a study from Capgemini, 24% of respondents would rather use a voice assistant to make a purchase than visit a website. So how can your brand utilize this information to build a successful voice marketing strategy? Keep reading to learn more about how you can benefit from a voice marketing agency!
Voice marketing is on a whole other level than digital or lifecycle marketing.
If your company thinks your brand can easily jump on the voice marketing bandwagon, you are all in for a rude awakening. Voice marketing is completely changing the way users interact with brands – and also how and why. It has made searching for information more effortless and efficient than ever before. When you are in the midst of cooking dinner or baking dessert, you no longer have to scramble for your phone, lost atop a counter full of dirty dishes and spoons, to double check the oven temperature. If you are driving, you can use your voice too easily and safely find the nearest gas station or grocery store – without ever taking your eyes off of the road! You can use this to your brand’s advantage – but you are going to need the help of a voice marketing agency.
When you are building your voice marketing strategy, you need to consider the following questions:
• How and when is my audience using voice-controlled devices?
• What does my audience want out of voice that they can’t get anywhere else?
• What is my audience searching with their voice-controlled devices?
Like all marketing strategies, your voice marketing plan needs to follow certain SEO guidelines.
Your voice marketing agency will tell you that these guidelines should relate to the informational needs and behaviors of spoken-word searches. Like the examples we mentioned earlier, a lot of voice searches tend to relate to on-the-go or fast-paced topics – cooking, building furniture, ordering food, googling addresses. Therefore, you need to focus your content and voice-search-optimization efforts on emphasizing quick, concise answers that are similar to those found on an FAQ page.
In addition to SEO, there are other points of entry into the multiverse of voice marketing. One of these includes creating unique partnerships or collaborations. For example, if Alexa users are in need of a laugh, they can conjure Jimmy Fallon from NBC’s Tonight Show to crack a few jokes over the smart speaker. While this subtle form of advertising is not open to every brand, it showcases how natural brand endorsements can sound. Another method is to build a “Skill” that is unique to your brand, or rather valuable audio content that users might not be able to find anywhere else – like daily news briefings, a step-by-step walk-through of a complex recipe or building instructions, productivity tools, puzzles and games, or even pure storytelling. As your voice marketing agency will tell you, this content extends beyond audience engagement to give users greater control and more investment over their interactions with your brand and its products.
Drumroll is a branding agency in Austin, TX providing services like advertising, digital marketing, esports, lifecycle marketing, voice marketing and much more to all types of industries. To know more, visit www.drumroll.com/about.