WHAT TO THINK OF FOR YOUR PROMOTIONAL VIDEO PRODUCTION IN NYC

When it comes to producing a promotional video production in NYC (or anywhere around the globe) there are a number of important factors to consider to ensure you have a smooth video production.

Now, whether you work with a promotional video production company, or if you’re trying to go it alone there are a wide variety of factors to consider. These aspects include both creative aspects of the video production project, as well as the technical elements that you want to consider for the promotional video production.

For the purposes of this article, let’s focus our attention on the following areas that bridge these two worlds:

Think about messaging. First and foremost, if you want your promotional video to be effective you need to think about messaging. That means being strategic in what you want to convey and how you do so. Further, as you develop your promotional video production you need to think about messaging in terms of both audio and visual cues to make sure you tell the right story.

Consider your audience. Sometimes a promotional video is produced to speak to a general audience, sometimes it’s for a targeted industry, and other times it’s for a specific niche group. Depending on who you’re trying to communicate with will drive how you structure and produce the promotional video production at hand – what language you use, as well as the style and structure of the video production.

Do you have all of the right gear? A successful promotional video project in New York is so much more than just the gear as it’s a sum of all of the parts. However, as you start planning the promotional video shoot it’s important to consider if you have the right tools. Are you planning to shoot the project with one more more cameras? Will you be using any production tools like stabilizers, tracks, or jibs? Have you considered audio and lighting requirements?

So, whether you want to create a brand film to showcase your latest product, or a promotional video highlight the organization, or tout your latest event there are a lot of factors to consider before you just pickup the camera and start rolling.

 

[This article originally appeared on the NYC Video Pros blog here.]

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