What Factors Determine The Global Probiotic Supplements Market?
The human diet must include probiotics as they perform certain vital tasks such as maintaining gastrointestinal flora, improving the immune system, vaginal health, and oral health. In fact, probiotics have added health benefits like adding luster to body skin, hair and nails. They are the natural beauty catalysts and regular consumption of probiotics can enhance overall physical vitality. The World Health Organization (WHO) refers to probiotics as ‘live microorganisms which when administered in adequate amounts confer a health benefit on the host’.
The many health advantages of probiotic supplements
Probiotic supplements are live microbial supplements which have many beneficial effects, including improving or restoring microbial balance. Currently, several well-characterized strains of Lactobacillus sp, Bifidobacterium spp., Saccharomyces boulardii, and Bacillus coagulans are the ones used most commonly in probiotic dietary supplement products. The global probiotic supplements market is expected to expand at a CAGR of 10.43% during the 2018-2027 period, leading to a global revenue generation of USD 3.28 Bn by 2027. The significant growth of the probiotics market can be attributed to its wide applications, including those for digestive health, women’s health, immunity, oral health, stress, and emotional well-being, obesity, diabetes, skin health, cardiovascular health, and cancer.
Important factors contributing to the growth of the market
Rising disposable income, increasing urbanization, and changing lifestyles of people in developing countries, along with excessive consumption of antibiotics, is necessitating the use of probiotics for replenishing human microbial flora. These factors are leading to the high penetration of probiotic supplements in developing countries. According to the probiotic supplements industry research, several advancements are being made in probiotic delivery systems. Continuing efforts made by research organizations and pharmaceutical companies to integrate microbiome into precision medicine for the development of more effective probiotic supplements are anticipated to have a crucial impact on the growth of the market and garner a larger customer base.
The probiotics supplement market can be broadly classified into liquid and dry products. The dry products segment is the leading one in the market and it is available in the form of capsules, powder, and tablets, among others. The rising prevalence of chronic diseases and excessive use of antibiotics continue to create a demand for immunity boosters which creates yet another favorable factor for the market.
Probiotic supplements to be made available in various forms to increase customer appeal
Companies are coming up with new applications for probiotics which will provide a competitive edge in the market. This allows the companies to expand their market scope and reach a larger number of audience who have varied tastes and preferences. Research articles on health and nutrition propagate the benefits of nutritional supplements. Since an increasing number of people are inclined toward preventive cures, probiotic supplements are expected to witness increased adoption, thereby providing further support to the market.
Internet penetration combined with the launch of e-commerce provides market opportunities
Other factors like an increase in the efficacy of supplements to suit the particular requirements of customers and recent medical advancements in product development are predicted to determine the future of this industry. Selecting e-commerce platforms for sales and marketing by industry players is the latest trend in the global probiotic supplements market. This is advantageous for the growth of this industry as it makes the products easily available to the consumers while also increasing its visibility.