What are the different types of Ads on Instagram Marketing?

When you build a strong Instagram profile and tend to engage with the followers, you can make your brand reach your target audience. In addition to this, research has shown that 80% of internet users are spending their maximum time with an online presence on Instagram. So, it is considered a massive platform where you can reach maximum people and take meaningful efforts to build your brand.

However, with the Instagram ads, you can expect more website visits through which you can also increase brand awareness among the public. Furthermore, Top Digital Marketing Services also prefer Instagram advertising than other advertising techniques based on the latest reports. Thus, if you want to applicate Instagram marketing strategy for your business, you need to know the different types of Instagram ads.


  • Picture Ad – This is the first ad in Instagram ads. Therefore, you can create a sponsored post through which you can feature a product or service of your company. You can also add a call to action which includes shop now, install now, sign up, learn more, etc. which can lead to the appropriate page of your business website. Also, Social Media Marketing Company also uses Instagram marketing strategy due to its wide reach.


With the picture ads, you can showcase your products or tell your story as visual content. Thus, photo ads on Instagram allow you to share with the maximum number of people which can drive more traffic to your website and enable you to grow your business.

  • Picture & Interactive Navigate Ad – If you want to get your picture ads or photo ads to the next level, then you can try this picture and interactive navigation ad strategy on Instagram. In addition to this, picture and interactive navigation ad have a tool through which you can drive to the new pages. Furthermore, with the Top Digital Marketing agency, when you applicate such Instagram ad, you can additionally set a location of every category. This directs to a new Instagram page through which you can access more information about the different categories.
  • Multi-photo Carousel Ads – With the effective Instagram marketing strategy, you can make effective use of the multi-photo carousel ads. In addition to this, with this type of ad, you can expose multiple photos of your products and services. Thus, you can advertise very effectively by using a single ad and also you can include a link to your website. Therefore, Social Media Marketing Company allows you to be a storyteller through which you can display a sequence of photos or a single product in the different shots which allows you to drive more traffic to your website.
  • 30 seconds Video Ads – If you want to marketize your products and services in a cinematic flavor, then you can make use of this 30 seconds video ads. However, in the old version or with the old technique, the Instagram ad was limited to a video length of 15 seconds. Furthermore, with the latest version of Instagram marketing strategy, video ads have been extended to 30 seconds, allowing you to advertise your products and services in the most thought-provoking way.
  • Instagram Marquee – This is the recently launched ad type which uses a new tool called Marquee. Using this type of ad will allow you to drive more traffic to your website and create mass awareness within a short period of time. However, if you want to address current topics or expose a new product, then the Instagram Marquee will be the perfect ad.

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