Top 5 Factors to Consider Before Hiring a Digital Marketing Consultant
In today’s tech-fuelled world, hiring a digital marketing consultant is a hot trend. Most businesses are investing their money to make their businesses digital. This is because digital marketing enables businesses to target potential audiences, track important KPI’s and improve ROI regardless of the size of their businesses. So, nowadays businesses are shifting their investment from traditional to digital.
In order to switch to digital marketing the first thing the businesses need to do is hire a digital marketing consultant. There are numerous digital marketing agencies as well as digital marketing consultants available online. And among them, choosing the right one is a tough challenge. Everyone promotes themselves as the best service provider. So it is highly important to find the right digital marketing firm for your business. Below are discussed top 5 questions that you need to ask before hiring the right digital marketing consultant.
- Ask for a list of their past and current clients:
A good digital marketing consultant should never have issues with sharing the list of his/her present or past clients. The references of their clients will help you to measure how effective the consultant is. In fact, by knowing the standard of their clients, you can easily understand the standard of the candidate. The standard of their clients also indicates how efficient your consultant is. Once you receive the list of their present and past clients, contact them to ask about their experience.
- Ask them how your SEO ranking will be improved:
A digital marketing consultant should be transparent enough to discuss their methods in detail. If you meet a consultant you’re considering, who is not discussing their methods with you, s\he is not a reliable person to be hired. Ask the consultant what is the procedure that they will apply to drive up your website’s search engine ranking. They should discuss with you the strategies they want to adopt to improve your SEO ranking.
- Is s/he experienced enough to improve local search engine results:
As a small business, you have to make sure that your business is ranking high in the local search results and it is attractive enough to attract nearby customers. You should hire a consultant who has enough experience in local SEO techniques, and keeps himself/herself upgraded with the latest changes of SEO. The consultant should be well aware about the local search terms and research the keywords that are relevant to your business. In order to achieve a good ranking, your business should be added to the Meta description of your website. Be ensured that they have listed your site to different search engines like Google, Yahoo, Bing etc.
- Ask them if they will provide you guaranteed result:
A good digital marketing consultant always offers their clients guaranteed results. S/he does every possible work to improve their ranking. Make sure that the person or the firm is able to handle your on page and off page task efficiently. In fact, if required they should suggest a PPC campaign for you, which will help to increase ROI.
- Be clear about their payment structure:
One of the most important things that you need to know before finalizing a digital marketing consultant is how s/he will charge money from you. Also ensure that the consultant is not charging any hidden fees. Ask them whether their payment procedure is hourly or on project basis.
So, before hiring a digital marketing consultant for your business, do a thorough research and follow the above points along with their communication system. They should be always accessible to you to meet your every query regarding digital marketing.