Smart TV Market Research 2025 – Sales Revenue, Grow Pricing and Industry Growth Analysis

Smart TV Market Research

The rapid transformation in the modes of content delivery from the traditional platforms to subscription video-on-demand (SVOD) services has led to the popularity of media providers such as Netflix, HBO Go, Hulu, and Amazon Prime Video. The growing demand for media streaming applications among consumers to watch movies, series, and songs on a single platform is boosting the viewer count across the globe. Additionally, the compatibility of smart TVs with subscription-based media applications is a major reason driving the growth of the smart TV market.

According to Market Research Future, the global smart TV market has been segmented based on resolution, technology, platform, size, distribution channel, application, and region. By resolution, the smart TV market has been segmented into 720p, 1080p, 4K, 8K, and others. Among these, 4K dominated the smart TV market in 2018 due to vivid image quality and lower energy consumption. Although 8K resolution is still in the growth stage, 4K is expected to grow at the highest CAGR during the forecast period as it is compatible with the current media content resolution.

By technology, the smart TV market has been segmented into LCD, LED, Plasma, OLED, QLED. Among these, LED dominated the smart TV market in 2018 due to advantages such as affordability and low power consumption. However, the adoption of OLED-based smart TVs is expected to gain momentum at the highest CAGR during the forecast period. By platform, the smart TV market has been segmented into Android, WebOS, Roku, Tizen, Others. Android is one of the highly used platforms for smart TVs as it offers ease of use and compatibility with smartphones. The major factor for the growth of Android platform for smart TVs is that the features of a smartphone can also be used on a smart TV. On the other hand, Roku is one of the highest growing platform segments.

By distribution channel, the smart TV market has been segmented into online and offline. Among the distribution channel, the online distribution channel segment is expected to grow with the highest CAGR during the forecast period. By application, the smart TV market has been segmented into commercial and residential. Smart TVs are mostly used in residential applications while their usage has rapidly increased in commercial sector as well.

By region, the smart TV market has been segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.

Key Players

The key players in the smart TV market are identified across all the major regions based on their country of origin, presence, recent key developments, product diversification, and industry expertise. Some of them are LG Electronics Inc, Samsung Electronics Co. Ltd, Sony Corporation, Panasonic Corporation, Vizio Inc, Apple Inc, Hisense Group Co Ltd, Koninklijke Philips NV, TCL Corporation, Insignia Systems Inc, Haier Group Corporation, Hitachi Ltd, Roku, Changhong, and Konka. These players contribute significantly to market growth. Apart from the top key players, the other players contribute nearly 35–40% in the smart TV market.

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