SEO Software Market Emerging Factors, Future Demands, and Key Players
Global SEO Software Market is anticipated to witness an exponential growth in the forecast period. The search engine optimization (SEO) software is a tool used to impart visibility and ranking to websites in the search engine results page (SERP), thereby boosting website traffic. It is an effective and important advertising approach as it remarkably helps in producing business visibility and in shaping the brand image. SEO is popular among organizations since it offers business authority and has a great return on investment (RoI) in promotion.
The factors that propel the growth of the SEO Software Market include rising penetration of the internet across the globe, high usage of software by people as well as enterprises, growing internet infrastructure, technical advancement such as broadband & 4G and reduced prices of the service provider.
On the other hand, there are factors that may hamper the growth of the market including data confidentiality concerns among end-consumers. Market is anticipated to grow at a significant CAGR of 14.83% in the upcoming period as the scope, product types, and its applications are increasing across the globe.
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Market may be explored by type, application, and geography. Market may be explored by type as Desktop-Based and Mobile-Based. The “Desktop-Based” segment led the market in 2016 and is anticipated to maintain its dominance over forecast period. In addition, desktops further comprise server systems, personal computers, enterprise computers, laptops, and others. The key factors that may attributed to the growth of market include extensive use of desktops across small and large enterprises and high acceptance among population. The key applications that could be explored in the SEO Software Market include Government Organization, Individual and Enterprise.
North America accounted for the major share of the SEO Software Market Size in 2016 and will continue to lead in the forecast period. The factors that could be attributed to the growth include robust growth of the private and industrial segment, and huge online population. Also, macroeconomic factors such as internet pervasiveness of the consumers and economic growth might contribute greatly to the market growth. North America is likely to be followed by Europe and Asia-Pacific owing to high penetration of internet.
Some of the key players that fuel the growth of the SEO Software Market comprise Pro Rank Tracker, HubSpot, Moz, SEMrush, LInk-Assistant.Com, Ninja Cat, Serpstat, Agency Analytics, Spy Fu, SE Ranking, Noble Samurai, Word Stream, Up City, BrightEdge, Tap Clicks, Conductor, Ahrefs, Search metrics, Similar Web, Unamo, Web CEO, Majestic and gShift, cognitiveSEO. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.
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