Oral Care Market Growing at a CAGR of 4.5% by 2022

According to research report the global oral care market is projected to reach USD 53.97 billion by 2022 from USD 43.31 billion in 2017, at a CAGR of 4.5%. Oral care products are used for the diagnosis, treatment, and prevention of dental diseases; maintenance of oral hygiene; or postoperative care. These products include toothbrushes, toothpastes, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthetic cleaning solutions. The base year considered for the study is 2016, and the forecast has been provided for the period between 2017 and 2022.

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By product, the toothpaste segment accounted for the largest share of the market

On the basis of product, the toothpaste segment accounted for the largest share of the global oral care market in 2016. This is primarily attributed to the huge adoption of toothpaste to maintain good oral hygiene, avoid dental diseases, and for post-surgical procedures. The toothbrushes and accessories segment held the second largest share and is expected to grow at the highest CAGR during the forecast period.


Major Market Developments

  • In August 2016, Colgate-Palmolive Company (US) launched the Cibaca Vedshakti toothpaste in India. This product costs INR 50 (USD 0.78) for 175 grams, which is around 30% cheaper than the Dant Kanti toothpaste, a product from Patanjali Ayurved Ltd. (a prominent local player in India).
  • In 2016, Koninklijke Philips N.V. (Netherlands) introduced Sonicare FlexCare Platinum Connected electric toothbrush. This electric toothbrush is rechargeable and feature inbuilt ultrasonic technology, which aids the safe and effective removal of dental plaque and reduces the chances of gingival inflammation and bleeding.

On line distribution segment to register highest growth during the forecast period

On the basis of distribution channel, the global oral care market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries.

Consumer Stores

Consumer or retail stores held the largest share of the global oral care market in 2016. This segment includes retail stores and supermarkets. The large share of this segment can be attributed to the high dependence of manufacturers on retail stores as they are the immediate customers; a large number of consumer stores and their easy accessibility are driving the market growth in this segment.

Retail Pharmacies

Retail pharmacies mainly distribute prescription-based dental products, such as dental ointments and pastes, gels, oral or topical sprays, mouthwashes/rinses, and medication. They cater to a wide customer base; however, to save inventory maintenance cost and shelf space, drug stores mainly stock frequently prescribed oral care products.

Online Distribution

The online distribution segment is expected to grow at the highest rate during the forecast period. The significant growth in the e-commerce sectors owing to the increasing number of internet users is a key growth driver for this segment. According to the Information Office under the State Council of China, the number of internet users in China reached 384 million in 2014; online purchasers accounted for about 26% of all internet users.

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Dental Dispensaries

Dentists dispense a number of oral care products, such as tooth whitening solutions/creams, denture fixatives & cleansers, dental accessories/ancillaries, to patients. These products can be sold or gifted to patients for the purpose of diagnosis, treatment, prevention, or post-operational follow-up care. Factors such as the growing number of small/private dental clinics, rising incidence of dental diseases, growing awareness about dental hygiene, and economic gain for dental practitioners are driving the growth of the dental dispensaries segment.



Mr. Shelly Singh

MarketsandMarkets™ INC.

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