Hublot Luxury Watch.

This is a Swiss luxury watchmaker. It was founded in 1980 by Carlo Crocco. Today this company is a wholly owned subsidiary of LVMH, France. The founder of the company is a scion of the Italian Binda Group dynasty. He left this company in 1976 in order to create a new watch company. He moved to Switzerland in order to form MDM Geneve. He designed a watch and named it the Hublot. This watch featured the first natural rubber strap which was the first of its kind in the history of watchmaking. Three years of research was required in order to create the strap. It was not able to attract a single potential customer on its day of its debut at the Basel Watch Fair in 1980. But soon the watch became a commercial success. In the first year sales exceeded $2 million.

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Carlo Crocco was looking for a man to oversee his watchmaking business. This is when he met Jean-Claude Biver in 2003. He was the president of Swatch Group’s Omega division. In May 2004, Biver became the CEO as well as minority shareholder in Hublot Watches.

Then Biver created a new flagship collection which he unveiled in April 2005 in Basel. This had the Hublot “Big Bang” chronograph. It was a huge success. The Big Bang chronograph got a number of international awards in 2005. In 2004, the arrival of Biver increased the brand’s sales to 24 million Swiss francs. Towards the end of 2006, sales had reached the 100 million Swiss franc mark.

Hublot stores are nearing 50 in number all over the world. Hublot had opened its first mono-brand store in Paris in 2007, in the Rue Saint-Honoré. The second store was opened in the same year, in the Hôtel Byblos, Saint-Tropez. Now Hublot has stores on Bond Street, London, Atlanta, Bal Harbour, Beverly Hills, besides Boca Raton, Dallas, Houston, as well as Las Vegas, New York City, along with Palm Beach, Las Vegas and Ulan Bataar, Mongolia.

In April 2008 the luxury goods group LVMH acquired Hublot from its founder Carlo Crocco. This way it was added to its existing portfolio of watch brands that included TAG Heuer. It was aBaselWorld 2009 that Hublot unveiled an entirely new method of detecting counterfeit watches. A smart card was used in order to authenticate watches. This was used on Hublot’s servers in August 2009. A fantastic way to detect theft via fraud.



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