History of Jeans

Jeans, as we now know them, were devised by Jacob Davis and Levi-Strauss in 1873 and supposedly named after the town of Genoa. Strauss comes from Germany and made a decision to go to NYC in 1851 for work along with his brother. From 1853 the gold rush was well under way which motivated Strauss to move into the bay area and open a branch of the now household name where he discovered Davis who was a tailor who additionally made more practical things like backpacks and tents.


The narrative goes Davis created “a sturdy set of trousers” that could stand up to rigors of the gold rush after which a client had put an order in. Employing denim, he then added copper rivets into the regions where trousers usually tear like around the pockets. The jeans went down a treat and Davis wanted to patent them and never bought the denim from Levi Strauss & Co, he consulted Strauss and the pair became firm partners opening a factory.


Jeans have changed a good deal since their modest beginnings as purpose wear. In the 1950’s and 1960’s, these were considered as a indication of rebellion prior to becoming the trend items people recognise now. Levi Strauss & Co is still going strong to this very day and is perhaps the exact title that springs to mind whenever you consider jeans but you will find literally hundreds of makers nowadays all trying to incorporate their own special spin to layouts. One thing has stayed the exact same however; they continue to be made from denim.


The name Denim originates out of a material that has been required for many years to come up with and the idea to replicate the cloth produced in Genoa but without success. Because of this, they developed the following material that’s been a cotton twill fabric in which the cotton weft goes beneath two or three warp threads. To obtain the colours that we’re knowledgeable about now, the warp threads were dyed with indigo and the weft threads stayed whitened.


The higher durability of the substance is what introduced Levi Strauss and later Jacob Davis who saw its potential for work wear. The substance had been indigo since it was the best colour to dye cotton throughout a time but it did have issues with evaporating until a synthetic sort was created from the late 19th Century. Since it had been work-wear, maybe not many complained about the shortage of colour but the manufacturers had been keen for their product to be readily recognisable.


From the middle of the 20th Century, the evaporation of this denim added to the appeal and towards the end of this century an increasing number of items were marketed which were meant to be dispersed as it was the style at the time. Although styles can alter, denim is very much part of the fashion industry and will stay so for all years ahead.

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