Gift Cards – A New and Quick Way to Attract Customers

Buying Gift cards is the new trend in the market which provides benefits to the buyer or recipient of the gift card. Gift card looks like a credit card having a unique code which is further used to redeem it. Many brands or companies offer these gift cards to their customers which are embedded with the special benefits provided to customers like discounted rate, extra benefits, additional services, after sale services free of cost etc. Basically it is a tool used by companies to increase their sales and customers. You can buy e gifts cards online also on the website of the company to avail many discounts and offers by the company.

These gift cards are not only meant for personal use by the customers but also they can gift these cards to their loved ones or relatives. You can use these gifts more than once to avail benefits. For businesses, it is beneficial on the ground that it will not only attract potential customers but also guarantee sales and help in boosting the overall sales of the company. These cards are not converted into cash; they can be used for purchasing purposes only. In foreign countries, these cards are high in demand. From sellers view point, Gift Cards are the cards given as a gift to the buyer which is beneficial for both the parties i.e. buyer as well as seller. For buyer, these gift cards provide offers and discounts to the buyer while purchasing next time and for the seller it is beneficial in two ways.

  1. Helps in attracting more and new customers towards your products.
  2. Guaranteed sales of the products.

These cards are embedded with some type of bar code or with a chip which helps in identification of the card. It simply looks like a credit card. The amount or the benefits recorded in the card is also available in the company’s database. These gift cards are not only provided by the companies or brands but these gift cards are also offered by the banks to their customers in order to provide them some additional facilities or benefits by using them. Like increasing limit of cards, allowing customers to use and purchase the products and pay them later.

Many companies, brands or franchise are offering these gift cards to their customers or potentials for some price and provide them with the most attracting offers. Some of them are:

  • Vogue
  • Barbeque Nation
  • Sawadhee
  • Thomas Cook
  • Jockey
  • Cosmopolitan
  • Starbucks

There are so many brands and companies of almost all the sectors which are providing these gift cards to their customers. They are also offering online e gift cards to their customers. This is the way used by them to retain or attach the customers with them for longer periods. This concept of gift card helps the companies to aware the customers and fetching the potential ones. Developing these gift cards is a crucial task which is to be done with the utmost care and with the help of detailed research on the consumer buying behaviour over a period of time.





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