Functional Drinks Market Expected to Secure Notable Revenue Share By 2025
The global functional drinks market size is expected to reach USD 93.68 billion by 2019, according to a new study by Grand View Research, Inc., progressing at a CAGR of 6.1% during the forecast period.
Globally, the market for functional drinks is treading along a healthy growth track. It is particularly true in countries such as the U.K., U.S., and China. Despite functional drinks being more expensive than conventional substitutes (such as carbonated drinks), the market is expected to post noteworthy growth during the forecast period.
The global functional drinks market reached a valuation of USD 69.68 billion in 2014. As health awareness becomes an increasingly important issue in many countries, consumers may shift from sugary soft drinks to healthier alternatives in the functional drinks segment, boosting market growth.
In U.S., large chain stores such as Walmart have strong presence. These stores offer consumers a more extensive choice of products at lower prices than smaller competitor supermarkets. Influx of new flavors and products is also working in favor of the market.
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