Focusing on Quality over Quantity as a Brand
Brands, especially those that are considered as high end, give an emphasis on the quality of their products and services. When a person visits the store of a luxury brand, they will notice a spacious and open area showcasing the premium products. In comparison with stores offering affordable products, there are also fewer goods displayed. This is because there’s an importance in providing quality goods.
Luxury brands often receive criticisms such as L’Core Paris complaints of expensive prices. However, most negative reviews like this came from people who do not necessarily have the means to purchase the products. The expensive price of the items offered by luxury brands is because of the various factors that encompass its creation.
There are few people who are considered as valuable followers of luxury brands. This is because companies also believe that quality over quantity also applies to the organic support of customers. Loyal customers that can avail themselves of the luxurious products are mostly from the upper class society. This kind of people understands the need for such an expensive price.
Materials or ingredients used in the products are of high quality. This is to ensure that the products are efficient or are durable against the everyday wear-and-tear. Ensuring the effectiveness, stability and safety of a product requires a huge amount of resources whether it is financial or research.
It’s one of the reasons why there are loyal consumers who prefer availing expensive products. This is also a driving force behind the survival of luxury brands. Focusing on quality of the products is a risk that can sometimes bring a company or business down. There are a lot of companies that cut costs through using unsafe or harmful materials and substances in their products. Companies that use tactics like this focus on the quantity of supplies.
But this can also be the reason for a company’s demise. People recognize the brands that are devoted in providing quality products. As for brands, they also focus in gaining valuable followers and supporters rather than a large number of customers.