Ease Of Use And Enhanced Quality Are Driving The Demand For Action Cameras Globally
According to a new market report published by Credence Research Inc “Action Camera Market – Growth, Share, Opportunities, Competitive Analysis, and Forecast, 2016 – 2026,” is expected to witness considerable growth throughout the forecast period due to its benefits such as enhanced quality and ease of use compared to digital cameras.
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Increasing income level and growing popularity of adventure activities such as skydiving, paragliding, bungee jumping, surfing, BASE jumping, rock/mountain climbing, scuba diving, snorkeling, caving, surfing, skiing and wakeboarding are increasing the demand for action cameras to capture life time experience during these recreational activities. In addition, shifting trends towards photography, adventure activities and sharing photos and videos on social networking is also supporting the growth of action camera market.
Benefits of action camera such as small size without compromising on quality and hands free operations which are motivating its sale over traditional digital cameras. In addition, action cameras allows users to shoot videos with first person perspectives which is increasing its demand in recording of adventure activities such as skiing, rock climbing, surfing and other activities. In order to increase the brand loyalty manufacturers are focusing on adding cloud computing services to expand media functions of their action camera solutions.
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Moreover, manufacturers are offering attractive package solutions with necessary accessories required for action camera. This cost effective solutions are attracting consumers. The action camera market is facing challenge from continuous growth in smartphones with high quality camera features. The global market for action cameras is expected to cross US$ 10.25 Bn by 2026 at a CAGR of 12.6% throughout the forecast period from 2018 to 2026.
North America is the largest market for action cameras. U.S. is the largest individual market for action cameral globally. Huge number of sports enthusiast people along with high spending capacity is increasing the demand for action cameras in U.S. Asia Pacific is expected to witness the fastest growth throughout the forecast with increasing spending on leisure and adventure activities and increasing income level boosting the demand for action cameras in major markets in the region including China, Japan, India, Southeast Asian countries and other emerging markets.
The global action camera market is highly competitive and dominated by the recognized players such as GoPro Inc, Sony Corp, Garmin Ltd, Olympus Corp, TomTom N.V., Rollei GmbH & Co. KG, Veho, Drift and others. High capital investment and strong research and development capabilities are required are limiting new entrance in this capital intensive industry.
In addition, leading brand successfully created considerable base of loyal customers in the global market. In order to attract customers in this competitive environments, new entrant has to introduce innovating product offerings at attractive pricing.
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Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Action Camera Market Revenue and Volume, 2016 – 2026, (US$ Mn) (Mn Units)
3.2 Market Trends
3.3 Market Dynamics
3.3.1 Market Drivers
3.3.2 Market Challenges
3.3.3 Impact Analysis of Drivers and Restraints
3.4 Value Chain Analysis
3.4.1 Value Chain Analysis: Global Action Cameras Market
3.5 Market Attractive Analysis
3.6 Competitive Landscape
3.6.1 Market Positioning of Key Market Players
3.6.2 Major Market Strategies Adopted By Key Market Participants
Chapter 4 Global Action Camera Market Revenue and Volume, By Technology, 2016 – 2026(US$ Bn and Mn Units)
4.1 Comparative Analysis
4.2 SD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
4.3 HD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
4.4 Full HD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
4.5 Ultra HD Action Cameras Market, 2016 – 2026 (US$ Bn and Mn Units)
Chapter 5 Global Action Camera Market Revenue and Volume, By Application, 2016 – 2026 (US$ Bn and Mn Units)
5.1 Comparative Analysis
5.2 Personal Action Cameras Market, 2016 – 2026, (US$ Bn and Mn Units)
5.3 Professional Action Cameras Market, 2016 – 2026, (US$ Bn and Mn Units)
Chapter 6 Global Action Camera Market Revenue and Volume, By Application, 2016 – 2026 (US$ Bn and Mn Units)
6.1 Comparative Analysis
6.2 Action Cameras Market Through Online Channels, 2016 – 2026, (US$ Bn and Mn Units)
6.3 Professional Action Cameras Market Through Retail Outlets, 2016 – 2026, (US$ Bn and Mn Units)
Chapter 7 North America Action Camera Market Analysis
7.1.1 North America Action Camera Market Revenue and Volume, 2016 – 2026, (US$ Bn and Mn Units)
7.2 North America Action Cameras Market Analysis, By Technology, 2016 – 2026 (US$ Bn and Mn Units)
7.3 North America Action Cameras Market Analysis, By Application, 2016 – 2026 (US$ Bn and Mn Units)
7.4 North America Action Cameras Market Analysis, By Sale Channel, 2016 – 2026 (US$ Bn and Mn Units)
7.5 North America Action Cameras Market Analysis, By Region, 2016 – 2026 (US$ Bn and Mn Units)
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