Cereal Flour Market Emerging Factors, Future Demands, and Key Players

Global cereal flour market is expected to witness significant growth in the forecast period due to rise in demand from industries like food and bakery. Cereals are staple food in most regions around the globe and are regarded as an important nutrient source. They contain protein, carbohydrate, micronutrients and fiber. They are the raw materials required to make different cereal products. Cereal flour is used in the making of numerous cereal foods available today.

The major factors influencing the market are growing health conscious population, increase in per capita income, and growing population. Moreover, rise in average selling price for cereal flour in several countries creates an impact on the market growth. However, strict regulations for applications of cereal flours is hindering the growth of cereal flour market.

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Increase in demand for cereal flour is one of the supply trends observed in the cereal flour market. Nevertheless, growing health issues is triggering the demand for high protein cereal flour and creating opportunity for cereal flour market. Market is categorized on the basis of product type, application and geography. On the basis of product type, market is divided into wheat and meslin flour, maize (corn) flour, and others. Wheat flour is segment is expected to hold larger share of this market due to increase in demand from both developing and developed economies.

Based on application, market is split into breakfast products, snack foods, bakery products, and tortilla. Breakfast products segment is expected to grow considerably in the coming years due to increase in demand for cereal breakfast, particularly from the western countries.

Geographically, market is divided into North America, Europe, Asia Pacific, and Middle East & Africa. North America is predicted to register significant growth in the coming years owing to the increasing use in food processing industry. Likewise, Europe and Asia Pacific regions also dominate the market due to developing food industry. The leading players in cereal flour market include Weetabix Ltd., Bob’s Red Mill, General Mills, Erewhon, Quaker Oats Company, Post Holdings Inc., and Kashi.

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Tom Clark

Demonstrated history of working in the Market Research industry. Involves building and implementing strategies to achieve the business goals

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