Best SEO techniques for beginners

What is SEO(SEARCH ENGINE OPTIMISATION)?

In simple terms, search engine optimization is the optimization of the design, content, and links of a website, so as to affect the visibility of the website in the search results of a user and display it as a top result.

How will we understand what technical changes our company website needs to implement in order to be absolutely optimized? For that, an SEO audit will help you determine the areas where your website needs optimization. An SEO audit informs us about the various on page and off-page optimization that need to be performed.

Why is SEO important?

In now a days competitive market, SEO marketing is more important than ever.Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.If you have a web site,online store, SEO can help your business grow and meet the business objectives.

Off-Page SEO:

SEO has two main components: On-Page Optimization includes technical aspects related to the website like keyword research, Meta tags, URL structure, Headings, Mobile friendliness, broken links, Google analytics, etc. Off-Page Optimization includes link building activity on relevant websites like local listing, directories, social media, classifieds, forums and guest postings, etc..

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On-Page SEO

Keyword Research:

brands are not completely aware of the popular keyword the consumer is using for searching his brand products and services. Here comes the role of keyword research, where we can use related terms as a substitute, to help us find the desired popular keywords using various Keyword tools like Google keyword planner, Keyword finder, Moz Keyword explorer, and sem rush keyword tool.

Broken Links

Broken connections are just the connections that never again work. When you see a 404-page blunder on your screen that is the point at which you have tapped on a broken connection. Web optimization, when done right, cleans the whole broken connections of your site, to convey a superior client encounter.

Mobile Friendly website:

Gone are the days when people used to open their laptops every time they needed to search for something. People have started using smart phones and hence it has become important for websites to be mobile friendly or else it is going to lose a lot of customers. Also, page load time is equally important as customers do not hang on to the slow loading websites for long.

For more details: Digital marketing

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