Automotive Gesture Recognition System Market in Global Industry By Key Players, User Demand, Opportunities, Growth & Forecast By 2025
Gesture recognition provides for an interaction of the driver with the vehicle. Hand movements made by the driver or passenger are tracked in order to recognize gestures. Applications can be transferred from the central display to the instrument cluster and vice versa by means of swipe gestures. Gesture recognition systems sense the 3D models of objects which they identify such as human hands, bodies, or faces by means of only 2D representation. Gesture recognition systems are generally found in passenger cars; they have not been implemented in commercial vehicles till now.
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Increase in production of vehicles in the recent years is expected to drive the automotive gesture recognition system market during the forecast period. Rise in consumer preference for application-based technologies and increase in concern regarding safety and security of the driver are expected to fuel the growth of the automotive gesture recognition system market in the next few years. Safety norms mandated by various governments across the world are demanding for the incorporation of technologically-advanced systems, such as gesture recognition system, in vehicles. Increase in efforts undertaken by OEMs as well as governments across the globe to develop and implement the usage of autonomous and electric vehicles is anticipated to further boost the growth of the automotive gesture recognition system market during the forecast period.
The automotive gesture recognition systems are quite costly and, thus, manufacturers find it difficult to provide these high-tech gesture recognition systems in common passenger vehicles. This renders the automotive gesture recognition systems limited only to the high-end and premium models of vehicles. This is expected to hamper the growth of the automotive gesture recognition system market during the forecast period.
Based on authentication type, the automotive gesture recognition system market can be segmented into hand or fingerprint, leg, face, and vision or iris. The hand or fingerprint segment is expected to dominate the automotive gesture recognition system market during the forecast period owing to ease of recognizing the hand or fingerprints of humans by the gesture recognition system.
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In terms of type of system, the automotive gesture recognition system market can be divided into touch-based system and touchless system. The touchless system segment is anticipated to witness a significant growth in the next few years owing to its highly advanced technology which allows the driver to enjoy the comfort of the ride and still operate certain functions of the vehicle by means of gestures without actually touching the interface.
Based on application, the automotive gesture recognition system market can be classified into lighting systems; multimedia, navigation & infotainment; and others. The multimedia, navigation & infotainment segment is anticipated to expand at a rapid pace during the forecast period owing to the increasing focus of OEMs on enhancing user experience while operating the infotainment or navigation systems and providing a comfortable and convenient experience to the driver.
Based on sales channel the automotive gesture recognition system market is segregated into OEM (original equipment manufacturers) and aftermarket. Incorporation of automotive gesture recognition system in vehicles increases the overall cost of vehicles. Thus, vehicle manufacturers at times do not prefer providing the gesture recognition system as an inbuilt feature in mid-priced vehicles. However, consumers may prefer getting the gesture recognition system fixed to their vehicles as aftermarket. Based on sales channel, the OEM segment is expected to dominate the automotive gesture recognition system market during the forecast period owing to the increase in the overall price of vehicles after incorporation of the gesture recognition system in vehicles.
In terms of geography, the automotive gesture recognition system market can be bifurcated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Among these, Asia Pacific is expected to lead the automotive gesture recognition system market during the forecast period owing to the increased vehicle production and the presence of key vehicle manufacturers in countries such as China, Japan, and South Korea in the region.
Key players operating in the automotive gesture recognition system market include Continental AG, Harman International Industries, SoftKinetic, Synaptics Incorporated, Visteon Corp., NXP semiconductors, Omek Interactive Ltd., Cognitec Systems GmbH, and eyeSight Technologies.
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