Air Freshener Dispenser Market Size Worth $13.1 Billion By 2025

The global air freshener dispenser market size is anticipated to reach USD 13.1 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 15.2% over the forecast period. Growing preferences for high-end lifestyles, coupled with demand for convenient devices that help in hassle free air care, has been providing lucrative opportunities for the global market.

Consumers’ demand for automated utility products is driving the popularity of air freshener dispensers. Electric dispensers are commonly used across the residential and commercial sectors. Features such as effective functionality, compact designs, portability, and convenient use are resulting in increasing traction of this product. Wall mounted dispensers, which serve as a handy gadget, have the highest acceptance due to their easy installation. For instance, Qbic is a brand owned by CGS Stores LTD, a company that specializes in online stores. This store offers a wide range of electric air freshener dispensers sourced from Europe, Asia, and U.S.

Online distribution channel is expected to expand at the fastest CAGR of 15.6% over the forecast period. Companies are tying up with online retailers as well as introducing their e portals. For instnace, Alibaba, Hygiene Supplies Direct U.K., Amazon, and Walmart tied up with leading home fragrance manufactures. Brands such as Airwick by Reckitt Benckiser are widely available on retailer websites such as ASDA, TESCO, Sainsbury’s, Morrisons, Waitrose, Ocado, and Amazon in U.K.

The residential end user segment accounted for a major share of more than 70.0% in 2018. Growing need to maintain healthy indoor air quality, consumers’ busy lifestyle, and increasing preferences for automated products have resulted in increased popularity of air freshener dispensers. Companies are continuously focusing on offering modified features and technology that eliminates the need for any manual intervention. The commercial end user segment is expected to witness the highest growth over the forecast period owing to growing importance of maintaining hygiene in the public areas with minimal manual operations.

Europe accounted for the largest market share in 2018. Effective retail infrastructure, presence of large number of online retailers, and high purchasing power of the consumers are some of the factors contributing to the market growth in Europe. The market in Asia Pacific is expected to witness the highest growth during the forecast period. The market is expected to be driven by improvement in lifestyle, coupled with increasing purchasing power in countries such as China and India.

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Further key findings from the report suggest:

  • The global air freshener dispenser market is expected to expand at a CAGR of 15.2% from 2019 to 2025
  • By end user, the residential segment accounted for a share of more than 70.0% in 2018 and is expected to witness steady growth over the forecast period
  • By distribution channel, supermarkets/hypermarkets held a major share of more than 40.0% in 2018 and is expected to maintain its lead in the next few years
  • Key market players include Vectair Systems Ltd.; Reckitt Benckiser Inc.; Qingdao Anyfeel Electric Co. Ltd.; Jarden Corporation; Farcent Enterprise Co. Ltd.; S.C. Johnson & Son Inc.; Church & Dwight Co. Inc.; Procter & Gamble Co.; and Henkel KGaA.

About Grand View Research:

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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