A2P (Application-To-Person) SMS Market To Exceed US$ 78.0 Bn By 2022

According to a new market report published by Credence Research Inc., “A2P SMS Market  (Customer Relationship Management (CRM) services, Push Content Services, Promotional Campaigns, Interactive Services, and Other Services (Query & Search-Based Services)) – Growth, Share, Opportunities, Competitive Analysis, and Forecast 2015 – 2022”, the global A2P market is expected to expand at a CAGR of 4.9% from 2015 to 2022, exceeding US$ 78.0 Bn by 2022.

Browse the full A2P SMS (Customer Relationship Management (CRM) services, Push Content Services, Promotional Campaigns, Interactive Services, and Other Services (Query & Search-Based Services)) Market – Growth, Share, Opportunities, Competitive Analysis, and Forecast 2015 – 2022 report at http://www.credenceresearch.com/report/a2p-sms-market

Service and Market Insights

Short Messaging Service (SMS) is one of the easiest to use and ubiquitous forms of communication. Although SMS technology is no longer the mainstay for peer-to-peer (P2P) communication, its reliability, interoperability, and ubiquitous nature makes it the preferred carrier technology for the application to person communication. The Application-to-Person (A2P) SMS market is matured and is expected to exhibit modest growth over the forecast period 2015 – 2022. The market is expected to witness healthy growth between 2013 and 2017, with A2P SMS traffic exceeding 2 trillion messages by 2017. During this period, the mobile operators and third party service providers are expected to introduce a wide range of services across industries that use A2P SMSs for service initiation, monitoring or control. However, with the swift penetration of smartphones, the balance is expected to shift away from SMS as more products will use the IP network.

Application Segmentation Analysis

Based on application, the global Application-to-Person (A2P) SMS market is categorized into following segments:

  • Customer Relationship Management (CRM) Services
  • Push Content Services
  • Promotional Campaigns
  • Interactive Services
  • Other Services (Query and Search-based Services)

The contribution of these application segments to the global Application-to-Person (A2P) SMS market in 2014 and 2022 is as shown in the figure below

A2P SMS Market

In the base year of 2014, Customer Relationship Management (CRM) services accounted for the majority of the global A2P SMS market revenue share. The demand can be attributed to the growth of e-commerce, banking, and insurance sectors, especially in the developing economies. The segment is expected to remain the largest contributing application segment by 2022, exhibiting robust growth. The use of SMSs for verification and confirmation purpose in form of One Time Passwords (OTP) over e-commerce websites is expected to drive the demand for CRM services over the forecast period 2015 – 2022.

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Geography Segmentation Analysis

On the basis of geography, the global Application-to-Person (A2P) SMS market is segmented into following regions and countries.

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • EU7
    • CIS
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • Indian Subcontinent
    • Rest of Asia Pacific
  • Rest of the World
    • Latin America
    • Middle East and Africa

The contribution of these regions (North America, Europe, Asia Pacific, and RoW) to the global Application-to-Person (A2P) SMS market in 2014 is as shown in the figure below.

A2P SMS Market

In the base year of 2014, Asia Pacific was the largest Application-to-Person (A2P) SMS market in terms of both revenue and SMS traffic. The region accounted for over 40 percent of the global Application-to-Person (A2P) SMS revenue in 2014. The trend is expected to continue over the forecast period 2015 – 2022, with the region retaining its leading position. The huge feature phones market in the region is offering substantial opportunities for mobile advertisers. In addition, the proliferation of e-commerce services supporting promotional campaigns through mobile advertising is also expected to support the market growth during the forecast period 2015 – 2022.

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