5 Emerging Communication Trends to Consider for Increasing Engagement
Internal communication is an important part of everyday business operations whether its for HR, Marketing, corporate communication or any specific area of the work place. It builds a smarter bond interconnecting everyone on the company organogram directly or indirectly. A real-time connection in the organization is the aim of all businesses in order to establish effective engagement rather than simply the dispersal of information. In the long run, individuals establishing the values of engagement will result in an important partnership for a sounder organization.
Jack Ma said “We believe customer number one, employee number two, shareholder number three.” Employee engagement is one of the most important factors which may determine the success of a company. Engaged employees know exactly what the company is about, everything that is at stake so they actively contribute and work as one with the company. The company’s success is their success. In the long run, internal communication and employee management plays a critical role in the engagement process. This way, operations remain smooth and your number one priority, your customers, are happier than before.
Keeping up with the latest technological tools and trends also help in maintaining a smooth venture. It also keeps the work place well informed, constantly engaged and productive during operations all around. It is important to keep up because these tools are constantly evolving and this is why many organization involve themselves in leveraging mobile and social media tools to collaborate or complement their other tools as well as to build a highly reputable company culture on the grid.
The following are five internal communication trends you need to watch and consider;
1. Video Based Business Profiles and Training
If you want to make your brand known to your employees, specifically new employees, make a video about your business. It is not only about training your employees visually by getting them started with the basics of their job descriptions, but also about letting the embrace the company’s culture, set their goals and revise their expectations. Besides, a video is eye-catching so you can check off the first impression with a double tick. The second point is that it is personal and not to mention, easier to make as compared to 20 or 30 years ago. Furthermore, you can also update your employees or discuss strategies by making them personal and memorable using videos.
2. It is the Era of Smartphones
Bringing your own device to work is now becoming increasingly popular and well accepted in the work environment. So much so that companies have found ways to make their internal communication more mobile friendly. One effective way is by using a Mass Texting Service. Since, every one is often connected with their smart phones, you can rest assure that they will read text messages unlike their emails or social media at all times. Moreover, phones allow collaboration with team members at different locations as well as grants access to messages quickly wherever they may be,
3. Social Media
Social media is not as open as mobile communication. In fact, most organizations are often strict on employees restricting social media usage. However, today, employees can act as brand ambassadors promoting their organization which can surprisingly reduce your marketing budget. Businesses have seen the benefits of employees spreading exciting news regarding their organization. So much so that posting about getting hired at that particular organization might spread awareness as well as build up the company’s reputation on social media. It is a fairly new concept but it does present a huge opportunity for communication and innovation in the future. Besides, having a WhatsApp or Facebook Messenger group is in today and it also connects employees to higher bodies within the organization. Some might even say it’s the future of open-door policies.
4. Measuring “Return on Engagement”
Internal communication has been around and been used effectively for a while but now it is also important to measure the impact and value it brings to your organization. This may seem like a struggle but if your employees are more focused and informed as compared to before, then you know it is working to an extent. To go further, new tools are needed and surveys, feedbacks and short meetings can only do so much. Businesses need to look out for emerging innovations but starting here is the first step.
5. Internal Sharing and Caring
Intellectual Humanizing is an emerging topic in the business world these days with many organizations slowly adding this concept to their internal communication strategies. Internal communication tends to focus on the company’s goals and strategies but often leave out the people actually doing the work to get the company there. Humanizing in simple terms is to ensure that organizations see the system with the individuals behind it. It may be giving an employee a voice that does not often speak only about their work input but also build an intellectual and somewhat personal environment.